The other day, I was reading some internet marketing blogs. I came across a few different blog posts about social networking on myspace and facebook. This is usually nothing to write home about but in these posts, the author was saying that these don’t work.
It just so happens, one of these blog authors requested me as a friend on myspace. Again nothing new here except for the approach. This person (I will call him “Andrew”) introduced himself, claimed to be a member of one of the programs I speak of on my profile. Andrew wrote that he was a member of the company and didn’t make any money using the techniques. He then went on to say it was a scam.
What happened next blew my mind. After this bashing of the company (that I have been very successful with) He offered me another program!
I didn’t know “Andrew” from the man on the moon. He comes to my page, attacks the company I work with, and then expects me to join him… Wow. What a way to build trust.
I found out that he was the author of one of the blogs I spoke on earlier because of the links at the end of the message he sent me. I realized why he was unable to make any money.
Marketing on myspace or any other social network is quite simple.
- First build a friend list in a specific niche by joining groups. Then add them to your friends. While on their profile READ IT. You can find out what they are into and what they are about. You don’t want to be on a network trying to promote affiliate programs to an affiliate marketer. They are doing the same thing you are, so chances are they will not buy from you. Unless you have something that is of value to them.
- Second you have to socialize. What I mean by this is, find out what they are into, and get to know them. Do this to build trust. Write blogs about your niche and invite them to read them. Get them to a squeeze page with a link in the blog post. Make sure you offer value first program last.
- Do not send messages to people about your business or affiliate program until you are sure your “friends” want them. The easiest way to do this is with a squeeze/capture page.
- Make videos and post them to these sites. Put your affiliate links at the bottom of the video screen. There are even programs that allow you to put your link on other people videos. You can then put these videos in your blog post with in the networks.
That is all it takes. You can build a great income easily by networking, and offering value. That is really all it takes. I feel the reason these bloggers had issues making money on social networking sites is because they don’t know how to network or how to turn their “friends” into leads. They do not follow the steps outlined above.
Source: network marketing
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I think you’re right about social network marketing. I’ve tracked direct traffic from social networks and generally speaking they convert terribly as far as sales go. You get browsers rather than buyers.
However, if you target a specific group, get to know them as you suggest, don’t go for the ‘hard’ sell and tap into their mindset first – results are much better and prospects return to buy if it’s of interest to them.
I’m sure you’ve used Google Analytics as it’s an absolute must (free, easy to use and set up) for testing and confirming lines of positive marketing.
Your advice for using video is spot on.
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May I also add that you should curb your enthusiasm, I have made some good friends on social networking sites but nothing sends me to the block user button quicker than 20 invites a day from the same person. Try to be subtle in promoting yourself and don’t overdo the gadgets sending flowers, pictures, selling you as a friend etc, they are fun once but just time consuming silliness after that.
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I totally agree with you and the above comments. I hate it too when I get 20 friend requests from the same person.
Social networking can be a great way to build business relationships and building your authority for a niche. But only if done right like you described above.
I think the way “Andrew” did comes from the products the “Gurus” are selling. They all have these great headlines on their sales page that you can make a living from social networking with very little efforts. And in my opinion that’s just not true. If you want to make money online, doesn’t matter which way you choose for that, it takes a lot of work to get that ball rolling. Especially in the beginning.
Cheers,
Daniel
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I feel that You have a great experience in that subject!
It’s very great when there is a possibility to learn from competent person.
Thanks for advice. Such examples have power to save money and time.
Thanks one more time!!!
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You are so right! People really don’t know how to market on these social networking websites because of the lack of understanding the people. These are the same people who goes to Wal-Mart, or Target. No need to push a product to people just use methods and be creative just like the tips above on this post. Create creative videos. Really simple actually, nicely said and done….
great post you offered great insight on this blogs post it was really informative and helpful considering not many people understand these particular tips as they do the opposite in the end
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I learn many things about internet marketing from your blog, thank you and good luck
Great tips, I think it’s not difficult, but it is time consuming to promote through social media. I mean you must spend time building a fake friendship with somebody, but that somebody must believe it is a real friendship, and then build trust before going for the sell.
It’s not something that I would be successful at.
Tips in your post are very useful and also very important to have, as these are something that are to be known to those who are in internet marketing
Thanks
This is working really nice for me! Internet marketing to me can really be quite easy – you just need to know what you are doing and no blindly do something and hope that tomorrow you will see money. And once again, thank you for sharing!