What is more important? Relevance or page load speed?

Recently the signals from google that page load speeds plays a more and more important role as a ranking factor were quite clear.
This lead to quite a few people asking whether page speed might even be more important than relevance.
Well – page speed is one out of more than 200 factors important for ranking.
Listen to [...]

nofollow or not … a short interview with Matt Cutts

Just recently Jen Lopez from SEOmoz met up with Matt Cutts at SES for a short but nevertheless very interesting interview.
Interesting to hear what he has to say about PR, whether to let the PR flow around on your site or to block certain pages and how to use the nofollow tag.

SEOmoz Whiteboard Friday – [...]

Is Pagerank really important?

To make it short: Yes and No!
Yes, because it determines a few aspects of the quality of your links.
No, because it doesn’t tell anything about your ranking for the keywords that will give you the most traffic…
For example, one of my very new sites, www.naturfotokalender.de, has a Pagerank of 0, not surprisingly…
But the ranking at [...]

Alternative Methods of Improving Your Backlink Profile

Typically, those of us in the SEO community in the past have counted on a few reliable link building tactics to drive our rankings. Directory submissions and blog commenting seemed to be the easiest way to get a high volume of do follow backlinks without expending too much energy. But as Google continues to tweak [...]

Is Google aware of comment spam?

I wrote a lot about gaining backlinks by commenting on blogs, and I always warn people that if you use this technique for link building, you have to deleiver real value as otherwise you are nothing but a spammer.
So what – a few people might think, then I am a spammer as long as [...]

Two kinds of google penalties

Most probably most of you are aware that there is such a thing as a google penalty – Your site will vanish from the search results or at least be sent to one of the last pages if you don’t behave well and do nasty things like hidden text, keyword stuffing, etc.
What many are not [...]

Social signals for SEO

Does Google use data from social sites in ranking? There has been much discussion about this for quite a time and now Matt Cutts has confirmed what most of us have suspected for a long time:

Incoming search terms for the article:inurl:/modules php?name= football team newsinurl:/viewthread?thread= \powered by vbulletin\ security cio conferenceinurl:_print php?qty1=inurl:/register intext:upcoming intext:published intext:submit [...]

Test your webmaster knowledge (solutions)

Recently I wrote about the webmaster quiz (read here) – now Google published the solution:
Google Webmaster Quiz Solutions
Well, how much did you answer correctly?
Incoming search terms for the article:webmaster test

Matt Cutts on the “link:” operator

There is often much confusion about the link: operator in google – some people still tend to believe that only backlinks from pages with PR > 4 are shown, or that what you get to see is the complete picture. Both is wrong! See for yourself what Matt Cutts from Google tells us about the [...]

What are some best practices for moving to a new CMS?

That recently was a question that Matt Cutts from Google answered on the Google webmaster central channel. I found it very interesting and useful so I want to share that with you:

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