I am often asked how to choose keywords. Mostly this relates to the Blogsearch for Blogs with no nofollow-Tag. For this matter choosing keywords is not so important – as it is only for finding blogs with a topic you are familiar with – in order to enable you to make quality comments.
But what about the keywords you build your site around and what about the keywords you use when commenting on a do-follow blog? Here it is extremely important to choose wisely. First of all, you will want to know wether there is a sufficient search volume for a given term. For that purpose tools like Keyword Elite are very helpful (And by the way Keyword Elite can help you with quite a few other keyword related tasks.
But this doesn’t help you in the decision wether a keyword is just very popular or wether a person searching for it actually intends to buy something. Now what if you were a search engine and could just look up your statistics … wouldn’t that be great?
Well, there is something near to it: The “Commercial Intention” checking tool over at Microsoft AdCenter Labs. You can find it here: Commercial Intention Tester
Give it a try and share your opinion, just leave a comment on this blog post!
Hi Michael,
Being a Chicago Realtor trying to rank for competitive keywords is very hard in my opinion. I’m working on some less competitive terms and beginning to see some results, but I think even for these lower volume keywords I have my work cut out for me.
One of the issues I am trying to figure out is how to top the big name franchises that seem to dominate page one for just about every term I’d like to target.
I have no problem targeting long tail phrases but I cannot find any data on search volume. I’m sure some of these terms are worthwhile but is there any tool that you know of that shows the data from Google suggest for example?
Thanks, Ruth
Hi Ruth
You certainly are in a competitive niche, and the usual advice to “go local” will still end up with lot’s of competition in your case.
Search volume for long tail keys is a difficult topic – the google keyword tool (and google in theory should know best…) is only exact to thousands anything below that is guesswork.
Other than the google keyword tool I do not know any tools that show search volume (https://adwords.google.de/select/KeywordTool if you have an adsense account, or https://adwords.google.com/select/KeywordToolExternal if you don’t have an account, you will have to solve the captcha then…)
Mike
Keyword rich titles are in great demand by the Search Engine Optimizing companies. To have a success over the internet market the use of Keywords and keyword rich titles is very important. Keywords help you to improve the visibility of your website over the Search Engine results. Every company who wants to have a good presence online has to have good and user friendly keywords over their sites.