How to choose keywords that will convert

By Michael Busch on 13. October 2012

I am often asked how to choose keywords. Mostly this relates to the Blogsearch for Blogs with no nofollow-Tag. For this matter choosing keywords is not so important – as it is only for finding blogs with a topic you are familiar with – in order to enable you to make quality comments.

But what about the keywords you build your site around and what about the keywords you use when commenting on a do-follow blog? Here it is extremely important to choose wisely. First of all, you will want to know wether there is a sufficient search volume for a given term. For that purpose tools like Keyword Elite are very helpful (And by the way Keyword Elite can help you with quite a few other keyword related tasks.

But this doesn’t help you in the decision wether a keyword is just very popular or wether a person searching for it actually intends to buy something. Now what if you were a search engine and could just look up your statistics … wouldn’t that be great?

Well, there is something near to it: The “Commercial Intention” checking tool over at Microsoft AdCenter Labs. You can find it here: Commercial Intention Tester

Give it a try and share your opinion, just leave a comment on this blog post!

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get free backlinks by defining your characteristic terms on http://therarestwords.com/

By Michael Busch on 18. September 2012

[Update: The service does not seem to exist any more…]

The Rarest Word is a new service that can show definitions of words that are characteristic for websites. When you check your own website (you can add it, if it is not known yet) it shows you all the words that are seldomly used on your page and thus are characteristic for your site. If the term does not have a description yet, just enter one and you get a free backlink from that keyword to your site!

Is that all you can do with it? No! You can also get new ideas for keywords and topics by having a look at your competion respectlively related sites. For that there is a section called Auto SEwOrdizer: It shows a list of keywords that other sites which share the same characteristic words with your site do use and you don’t. Pretty cool, isn’t it?

This is a useful new method of getting a few free backlinks that you can use together with blog commenting and other techniques.

[Update:]

You get a free backlink if there are terms with no definition. If you are the first one to submit a definition for a keyword, then this keyword is linked to your site. So by defining words, you can get lots of backlinks with these terms as anchors to your page…

Like this post? Publish It On Your Own Blog

[Update II:]

Is seems that this service does not exist any more…

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