I am often asked how to choose keywords. If you unsure of what keywords could bring more traffic to your site or what you should write about more, then you should determine the potential of keywords that are found on your site, but did not lead to any search engine clicks up to now. If you just used your web server logs or tools like google analytics to determine for which keywords your site was actually found, then you are missing out on a huge potential – the keywords that your site could be found for. There are many searches in google that would show your site in the results, but nobody ever clicked on it. The reason for that could be that your site is just on page 2344 of the SERPs or that the search result doesn’t look attractive enough. In both cases, you should do something. If the result does not look attractive, use a short descriptive meta description for your page (72 characters), and if you want to rise in the SERPs use backlink building techniques like do follow blog comments.
So but how can you find out what those keywords are that you are found for but nobody clicks on?
Use google webmaster tools! The search statics in google webmaster tools will show you the top 20 last searches that your site was found for. Take those and consider optimizing for those keywords and see your traffic rise!
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I think the best advice to anyone whom you care for and are from the SEO business is to tell them the secret of keywords and how that works. For starters that is a great way ahead full of potential and opportunity to help those in need. I think now that you have reiterated the fact, I need to start rethinking about the keywords that can help my business move forward.
Hello Michael, some very good points. Keyword research seems to be an area that too many webmasters and bloggers neglect. I agree with what you say about checking stats and analytics to see what people are typing in to arrive at your site. I’ve been using a great plugin called ‘Keyword Tracker’ that logs incoming search terms and then checks where that keyword ranks in the search engines, displaying the data in an easy to read interface within WordPress. It’s really helped me get a better insight into what I’m ranking on.
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Using the right keywords is a must for a successful site.