The importance of anchor text variety

By Michael Busch on 15. May 2011

Today I stumbled upon a video with some very valuable insight.
It answers a few questions and some of the answers are a bit astonishing:

  • Why some nofollow links are actually good
  • Why some links with stupid anchor text like “Click here” are not bad either
  • Why links with low PR can sometimes even be better than higher PR links

Thanks to Chris Cemper from cemper.com for sharing this valuable info!

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