In former time, when you were in need of links, you would just ask a few other webmasters whether they want to exchange links with you. There is nothing bad with that, even today.
Only when it comes to SEO and the effect those so called “reciprocal links” have on your ranking… you will notice that they only have very little effect. Don’t get me wrong – having reciprocal links is much better than having no links at all! Especially when they have the right anchor text to support your keywords.
But having a one way link with the right anchor pointing to your site is much more valuable. So how do you get one-way-links(or at least semi oneway links…)?
It is easy (at least in theory 
) – you do a 3 way link exchange. But how does this work?
The easiest case is if you own more than one domain. Let’s say say you have 2 domains, mySiteA.com and mySiteB.com. Now if you found a link partner for exchanging links, you would ask him or her to give you a link from his/her domain with your anchortext to mySiteB.com in exchange for a link from you from mySiteA.com. Now what google sees is two oneway links from unrelated domains. Perfect! This I would call a semi 3way linking, as there is no third link but three domains involved. Sometimes this is also called triangular linking.
Now what is a real 3waylinks system? Easy again, you need to have three links for that. Why would you do it?
Perhaps you only have one domain, so the first solution is not possible for you. So you need to find a third person who is willing to exchange links three way linking style. Linkpartnersite1.com links to linkpartnersite2.com who again links to linkpartnersite3.com. And you already guessed it – linkpartnersite3.com links back to linkpartnersite1.com. The result for google? Three one-way links from unrelated domains. That is the whole secret.
O.k. now that you know 3 way links work, you can go and start building links, right? Yes, of course! The only problem is, it is not always too easy to find 2 other persons who are willing to exchange links in this 3 way pattern. And you have to coordinate it, because no one wants to end up with a link to a site and have nothing in exchange because the third person did not link back. So 3waylinking is not so easy to control and monitor.
Is there a solution? Something like automatic link building? Yes of course there is – if you followed my site for a while then you already know the solution, it is called 3waylinks.net and provides a fully automated way to get onewaylinks three way style. And not only a few but a whopping 250 links with your chosen anchor text. Will that help improve your ranking? Believe me, it does! (It helps big time!) And it is a simple way to implement automated link building…
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Michael,
I appreciate your speedy response on the reviews of these services. Already with 3waylinks I have some new links pointing to my domain. Now I have another question about 3waylinks. It says the domains that are pointing to my domain have PR’s of 2 and 3 but when I go to the page that they are on the site they have no PR. SO am I getting a link from a PR site or am I not. Thanks buddy.
The basic concept is that more incoming web links you have with your keyword in it’s title, the better you will rank on the Search Engines for that keyword.
Resiprocal is just like give & take if we are geting power for the patners on the other hand we are loosing our power as well. 3 way is the best alternative of link building we you can take quality back link. Its just like one way link for both the pathers & One way links are most power full than reciprocal.
Hi Michael,
After Google pagerank update of november 2011, my website has gained pr3. And ever since I am thinking about taking advantage of it, and 3 way link exchange looks good to me.
I’d like to use your service if you have websites with pr3 in my niche. my website’s niche is Technology, gadgets, science, cars and entertainment. Can you please tell whether your plugin would be able to provide me 3way links to sites with similar niche to me??
Hello Umar
First of all – my Plugin is only a way of easing the installation of the paid service 3waylinks.net – as such I can not provide any functionality that 3waylinks does not have. and choosing categories for links is one of those. There is another great service by Jonathan Leger, though, and that might be better suited for your goals: Mywaylinks.
With that service you get quota points for accpted links, andyou can choose on which sites your link should be published, also you can accept or decline link requests from others. With a PR3 site you will get better quota in return for links you publish, so you might want to take a look at mywaylinks.
Mike
umar, I recommend that you use the 3waylinks service anyway. You can really achieve amazing results and this isn’t for a short term either. I have also been affected by the Panda update but in the positive way. My traffic has almost doubled and I have almost exclusively used 3waylinks until then. Best of luck!
Do three way linking techniques really work? I have heard people talk of link wheels and all. But I am sure they are no doubt better than the conventional techniques.
In short – yes, three way linking works