How 3waylinks work

In former time, when you were in need of links, you would just ask a few other webmasters whether they want to exchange links with you. There is nothing bad with that, even today.
Only when it comes to SEO and the effect those so called “reciprocal links” have on your ranking… you will notice that they only have very little effect. Don’t get me wrong – having reciprocal links is much better than having no links at all! Especially when they have the right anchor text to support your keywords.

But having a one way link with the right anchor pointing to your site is much more valuable. So how do you get one-way-links(or at least semi oneway links…)?

It is easy (at least in theory ;-)) – you do a 3 way link exchange. But how does this work?

The easiest case is if you own more than one domain. Let’s say say you have 2 domains, and Now if you found a link partner for exchanging links, you would ask him or her to give you a link from his/her domain with your anchortext to in exchange for a link from you from Now what google sees is two oneway links from unrelated domains. Perfect! This I would call a semi 3way linking, as there is no third link but three domains involved. Sometimes this is also called triangular linking.

Now what is a real 3waylinks system? Easy again, you need to have three links for that. Why would you do it?

Perhaps you only have one domain, so the first solution is not possible for you. So you need to find a third person who is willing to exchange links three way linking style. links to who again links to And you already guessed it – links back to The result for google? Three one-way links from unrelated domains. That is the whole secret.

O.k. now that you know 3 way links work, you can go and start building links, right? Yes, of course! The only problem is, it is not always too easy to find 2 other persons who are willing to exchange links in this 3 way pattern. And you have to coordinate it, because no one wants to end up with a link to a site and have nothing in exchange because the third person did not link back. So 3waylinking is not so easy to control and monitor.

Is there a solution? Something like automatic link building? Yes of course there is – if you followed my site for a while then you already know the solution, it is called and provides a fully automated way to get onewaylinks three way style. And not only a few but a whopping 250 links with your chosen anchor text. Will that help improveĀ  your ranking? Believe me, it does! (It helps big time!) And it is a simple way to implement automated link building…

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  1. […] the Dofollow blog list accuracyFree traffic ebook from Michael Cheney3Waylinks Links Page PluginHow 3waylinks work3Waylinks installation instructions3Waylinks Links Page Plugin version […]

  2. Adam from Traffic Mayhem Bonus (1 comments) says:


    I appreciate your speedy response on the reviews of these services. Already with 3waylinks I have some new links pointing to my domain. Now I have another question about 3waylinks. It says the domains that are pointing to my domain have PR’s of 2 and 3 but when I go to the page that they are on the site they have no PR. SO am I getting a link from a PR site or am I not. Thanks buddy.

  3. Kate from Used Trucks (1 comments) says:

    The basic concept is that more incoming web links you have with your keyword in it’s title, the better you will rank on the Search Engines for that keyword.

    Resiprocal is just like give & take if we are geting power for the patners on the other hand we are loosing our power as well. 3 way is the best alternative of link building we you can take quality back link. Its just like one way link for both the pathers & One way links are most power full than reciprocal.

  4. umar from Technology updates (1 comments) says:

    Hi Michael,
    After Google pagerank update of november 2011, my website has gained pr3. And ever since I am thinking about taking advantage of it, and 3 way link exchange looks good to me.

    I’d like to use your service if you have websites with pr3 in my niche. my website’s niche is Technology, gadgets, science, cars and entertainment. Can you please tell whether your plugin would be able to provide me 3way links to sites with similar niche to me??

    1. Michael Busch (130 comments) says:

      Hello Umar

      First of all – my Plugin is only a way of easing the installation of the paid service – as such I can not provide any functionality that 3waylinks does not have. and choosing categories for links is one of those. There is another great service by Jonathan Leger, though, and that might be better suited for your goals: Mywaylinks.
      With that service you get quota points for accpted links, andyou can choose on which sites your link should be published, also you can accept or decline link requests from others. With a PR3 site you will get better quota in return for links you publish, so you might want to take a look at mywaylinks.


  5. wowza media streaming (1 comments) says:

    umar, I recommend that you use the 3waylinks service anyway. You can really achieve amazing results and this isn’t for a short term either. I have also been affected by the Panda update but in the positive way. My traffic has almost doubled and I have almost exclusively used 3waylinks until then. Best of luck!

  6. jennifer from Pickup Trucks (1 comments) says:

    most of my resource page links are 2 ways & I got 1 PR for my link page in just 1 month. If I do 3 way linking what will be the result is it greater than 1 or less.

    1. Michael Busch (130 comments) says:

      The purpose of getting links is not to increase Pagerank (after all that is just a little green bar google puts out to fool webmasters) but to gain rankings – that is a big difference. I for my part don’t care about PR at all, and that does not mean that I doN’t have good rankings šŸ˜‰


  7. Bishal Rimal from Nepal Adventure (1 comments) says:

    Do three way linking techniques really work? I have heard people talk of link wheels and all. But I am sure they are no doubt better than the conventional techniques.

    1. Michael Busch (130 comments) says:

      In short – yes, three way linking works šŸ˜‰

  8. Nate Shenk (2 comments) says:

    I’m so glad I found your site! It is full of lots of helpful articles. I’ve only had my site up a year and there’s so much to learn.

    I’m a marketing major so I started off knowing absolutely nothing about SEO…or basically anything about websites!

    Great stuff!

  9. Mike Fridman (1 comments) says:

    Isn’t a three way links a so-called link wheel? It used to be effective years ago until Google learnt how to detect those. Perhaps I’m wrong and this is not the same?

    1. Michael Busch (130 comments) says:

      Hi Mike

      No 3waylinking and linkwheels is not the same – and there is big debate whether google actually recognizes 3waylinking.
      I have not observed any penalties yet in all the years, and believe me, the debate is not new either. Up to now I consider it safe.


    2. Gary from Baguio Ads | (2 comments) says:

      I think I understood this article very well, and I’d like to comment on this particular comment.

      I think there’s no possibility that google will recognize 3way link, when it comes to the first example illustrated by Mike.

      The example where, 3 sites are involved but only 2 links was involved. IMO, google will not be able to recognize this, since it’s an internal agreement between 2 webmasters. How does google suppose to detect that.

      But in the last example, where all 3 domains are linked, where one domain has link pointing to the other domain and the latter pointing to the third domain, is IMO google may recognize.

      I think google could write a script/code or software (i don’t know the term) to detect those.

  10. sam from Classic motorcycles (1 comments) says:

    Great info about 3waylinks, I have been using it for a while and been having great success with it. It works best when you target low competition keywords.

  11. Gary (1 comments) says:

    I guess that’s a great thing when you need to promote something, like your business for example ā€” It’s a huge boost. But I confess I’m still not very familiar with the system… lol