Monthly Archives: May 2011

The importance of anchor text variety

Today I stumbled upon a video with some very valuable insight.
It answers a few questions and some of the answers are a bit astonishing:

  • Why some nofollow links are actually good
  • Why some links with stupid anchor text like “Click here” are not bad either
  • Why links with low PR can sometimes even be better than higher PR links

Thanks to Chris Cemper from for sharing this valuable info!