How valuable is a single backlink?

Well, I think that depends very much on the site this backlink is on. Would you pay 15$ for a single backlink to your site? I would say that is rather much. Would you take a 15$ discount if all you had to do is put a link to the shop on your page?
That is exactly where this story starts. Today I purchased a SSD Harddrive for my little home server at MemorySuppliers.com and was quite surprised when the offer for a 15$ cash-back in return for a single link came along with the shipping notice. Not only had they shipped my order just a few hours later, had the best bargain SSD drive and seem to have almost everything you could think of when it comes to computer memory – on top of that they value a backlink at 15$ ! And even without demanding a special keyword in the anchor text. Maybe they don’t know how important the link anchor is for ranking in google?

Dear staff at Memorysuppliers.com:

The keywords in the anchor are the most important thing because they determine for which keywords you rank well! And because of that I will reward you with an extra link: the best and cheapest memory can be found at memorysuppliers.com…

And for the rest of my readers: This is an excellent idea for getting backlinks to your business: Offer a rebate in exchange for a backlink from your customer’s web sites… And don’t forget to ask them to link with your favourite keywords as anchor text ­čśë

And by the way: They asked me to link to memorysuppliers.com but this link is redirected to www.memorysuppliers.com …Is this good or bad for SEO?

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