How to choose keywords that will convert

By Michael Busch on 13. October 2012

I am often asked how to choose keywords. Mostly this relates to the Blogsearch for Blogs with no nofollow-Tag. For this matter choosing keywords is not so important – as it is only for finding blogs with a topic you are familiar with – in order to enable you to make quality comments.

But what about the keywords you build your site around and what about the keywords you use when commenting on a do-follow blog? Here it is extremely important to choose wisely. First of all, you will want to know wether there is a sufficient search volume for a given term. For that purpose tools like Keyword Elite are very helpful (And by the way Keyword Elite can help you with quite a few other keyword related tasks.

But this doesn’t help you in the decision wether a keyword is just very popular or wether a person searching for it actually intends to buy something. Now what if you were a search engine and could just look up your statistics … wouldn’t that be great?

Well, there is something near to it: The “Commercial Intention” checking tool over at Microsoft AdCenter Labs. You can find it here: Commercial Intention Tester

Give it a try and share your opinion, just leave a comment on this blog post!

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Tap into the keyword potiential of your site

By Michael Busch on 1. June 2012

I am often asked how to choose keywords. If you unsure of what keywords could bring more traffic to your site or what you should write about more, then you should determine the potential of keywords that are found on your site, but did not lead to any search engine clicks up to now. If you just used your web server logs or tools like google analytics to determine for which keywords your site was actually found, then you are missing out on a huge potential – the keywords that your site could be found for. There are many searches in google that would show your site in the results, but nobody ever clicked on it. The reason for that could be that your site is just on page 2344 of the SERPs or that the search result doesn’t look attractive enough. In both cases, you should do something. If the result does not look attractive, use a short descriptive meta description for your page (72 characters), and if you want to rise in the SERPs use backlink building techniques like do follow blog comments.

So but how can you find out what those keywords are that you are found for but nobody clicks on?

Use google webmaster tools! The search statics in google webmaster tools will show you the top 20 last searches that your site was found for. Take those and consider optimizing for those keywords and see your traffic rise!
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